Legal
Privacy Policy
The short version: apart from Google Analytics and the Meta Pixel, which help us understand visits and measure our ads (section 5), we only collect what you choose to send us. We use your recordings and likeness only to make your content with your consent, we never sell your data, and you can ask us to delete it at any time.
1. Who we are
Sora Marketing (“Sora”, “we”, “us”) is a digital marketing agency that works only with doctors and clinics in India. We create AI-assisted video Reels, manage Google Business Profiles, run Meta and Google ad campaigns and build clinic websites.
This policy explains what personal data we collect through soramarketing.in and while working with you, why we collect it, and the choices you have. You can reach us any time at hello@soramarketing.in or +91 86797 70544.
2. What we collect
When you contact us
We only collect the details you choose to send us by WhatsApp, email, phone or the contact form on our website. This is usually your name, phone number, email address, specialty, clinic name and city, and anything you write in your message.
When you use the contact form on our website, the details you type (your name, phone number, specialty, city, the services you are interested in and your message) are stored by the company that hosts our website, so that we do not miss your enquiry if your WhatsApp or email message is never sent. If you reached our website from one of our ads or links, the form also records which campaign or link brought you (for example, the campaign name or an ad click reference). We use these details only to reply to your enquiry, and we delete them when you ask us to. The form then opens WhatsApp or your own email app with your details pre-filled, and you choose whether to send that message.
When you visit our website
Our website uses Google Analytics and the Meta Pixel, which share some information about your visit with Google and Meta. Section 5 explains what they collect and how to limit it.
When you become a client
To produce your content we may receive video and audio recordings of you, your voice, your likeness, photographs, clinic information, and access to accounts you ask us to manage (such as your Google Business Profile or Meta ad accounts). We use these:
- only to produce and publish content for you, and only with your consent;
- with every script approved by you before anything is published;
- never for any other client, for our own advertising, or to train models for anyone else, unless you agree in writing.
At the end of our engagement, or earlier on your request, we delete your recordings, voice and likeness data and the AI models created from them, and ask the AI tools we use to do the same. We may keep the finished videos you approved, and only show them as samples of our work if you have agreed to that.
Billing details
For clients, we keep invoicing details such as your name or clinic name, billing address and tax registration number (if any), and payment records.
Patient information
For most of our work we do not need patient data, and we ask you not to share it with us. If a patient appears in any content, getting that patient’s written consent is your responsibility.
Two services in our Pro plan involve your patients’ details. We handle those details only on your clinic’s behalf and on its instructions:
- Enquiry handling: when people message your clinic’s accounts, we reply and pass the details they share with us (such as their name, phone number and question) to your clinic. We use them for nothing else.
- WhatsApp broadcast: we send your Reels to the patients on the list your clinic gives us, and only to those who have agreed to receive WhatsApp messages from your clinic. Getting and keeping that consent is your clinic’s responsibility, and we stop messaging anyone who asks.
For this patient data your clinic is the data fiduciary under India’s Digital Personal Data Protection Act, 2023, and we act only as its data processor. We never sell it or use it for our own purposes or for any other client, we keep it only while we provide the service, and we delete it when the service ends or when your clinic asks, unless the law requires us to keep it.
3. How we use your data
- To reply to your enquiry and book calls.
- To provide the services you have engaged us for, including producing, editing and publishing your content and running your campaigns.
- To send proposals, invoices and service updates, and to keep accounting records required by law.
- To keep our website and services secure and working properly.
We process your data on the basis of your consent, or where it is needed to carry out the work you have asked us to do and to meet our legal obligations. We do not send marketing messages unless you have asked to hear from us, and you can opt out at any time.
6. How long we keep it
- Enquiries (including those sent through our contact form) that do not become a client relationship: up to 12 months, then deleted, or earlier if you ask us to delete them.
- Google Analytics data: kept for no longer than 14 months, then deleted. The
_gacookies expire after 2 years. - Meta Pixel data: kept by Meta under its own policy. The
_fbpcookie in your browser expires 90 days after your last visit. - Client recordings, voice and likeness data: only for the length of the engagement, and deleted at the end of it or earlier on request.
- Invoices and accounting records: for as long as Indian tax and accounting laws require.
7. Security
We take reasonable steps to protect your data, including limiting access to the people who need it, using secure accounts with two-step sign-in where available, and using an encrypted (HTTPS) connection on our website. No method of sending or storing data is completely secure, so please avoid sending sensitive information you do not need to share.
8. Your rights
Under India’s Digital Personal Data Protection Act, 2023, you have the right to:
- Access a summary of the personal data we hold about you and how we use it;
- Correct or update data that is inaccurate or incomplete;
- Erase data we no longer need, or withdraw your consent at any time (this will not affect anything done before you withdrew it);
- Nominate someone to exercise these rights on your behalf;
- Grievance redressal: raise a complaint with us and get a response.
To use any of these rights, write to us from the email or phone number you used with us. We may need to confirm your identity before acting.
Grievance contact
Grievance Officer, Sora Marketing: hello@soramarketing.in. We aim to acknowledge complaints within 7 days and resolve them within 30 days. If you are not satisfied with our response, you may approach the Data Protection Board of India.
9. Children
Our website and services are meant for doctors and clinics. We do not knowingly collect personal data from anyone under 18. If you believe a child has sent us their details, contact us and we will delete them.
10. Changes to this policy
We may update this policy from time to time, for example if we add new tools to our website. The latest version will always be on this page with its effective date. If a change is significant, we will tell our clients directly.
11. Contact us
Questions about this policy or your data? Get in touch:
Sora Marketing
Email: hello@soramarketing.in
Phone / WhatsApp: +91 86797 70544
Website: soramarketing.in